What is Klaviyo?
Klaviyo is an email marketing automation tool for e-commerce companies. By automating email marketing, you can better understand your customers and build better quality relationships. It can be integrated into many e-commerce platforms such as Magento, Shopify, WooCommerce, BigCommerce and more.
How to use Klaviyo (Functions)
- One-click integrations: Klaviyo can be easily integrated into almost any platform to get valuable data that you can use in your marketing strategy. It includes CRM platforms, marketing tools, e-commerce platforms, payment software, reward programs, etc.
- Return on Investment Reports - Get reports that measure what really matters to increase your sales. View statistics and trends, compare with previous periods or across segments, and the total number of subscribers and segment lists. Then organize all this data in custom dashboards and get a meaningful analysis.
- Powerful targeting - Send your customers unique emails and announcements based on their preferences, including spending, buying, events, etc. And you won't waste time updating data as Klaviyo updates segments automatically.
- Predefined automated responders - Send these answers to your customers as soon as they ask or do something meaningful and increase your sales.
- Email Personalization - Personalize email for every customer type using the drag and drop tool and responsive email templates.
- Facebook advertising: If you advertise on Facebook, you can use the targeting tool. This way you can address the right customers.
- Marketing Automation - You can automate your marketing strategy and let the email flow. You can always rely on all functions and functionalities of the platform.
Advantages (advantages)
- A free tariff is available for up to 250 contacts and 500 emails.
- There are a number of sources where you can learn how to use the platform and how to grow your business. B. webinars, blogs, step-by-step instructions, etc.
- Despite its advanced features, it is easy to use and does not require coding.
Disadvantages (disadvantages)
- The SMS and Customer Analytic functions have been announced but have not yet been implemented.
- The free plan requires the Klaviyo brand.
- Personalization of the model is limited.
How does Klaviyo work? (Conclusion)
In summary, Klaviyo is a very attractive option to maximize your marketing efforts. The fact that they collect customer data gives you an advantage in achieving positive results. Prices and terms seem competitive and the tool is worth trying.
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