What is SEMrush and how is it useful for SEO?

What is SEMrush and how is it useful for SEO?

What is SEMrush and how is it useful for SEO?

You worked hard on your content for weeks, but no one visits your website. The list of keywords you use has been carefully selected and has kept your keyword density in mind, but the search engines simply choose not to show you love.

Search engines always crawl your website. If you find that your content deserves certain high ratings, you will receive them. Do you even know which keywords you really rate and how your content works?

Regardless of how many experts claim that content is the most important part of your online business, you can't expect to survive only with high quality articles to get high rankings on Google (and Bing if you do) that interests you you too :)). Instead, you need to understand that content marketing is part of your overall SEO strategy. Make no mistake, quality content helps, but without search engine optimization (SEO) it's like a sports car without petrol. Search engine optimization is becoming more complex every year and the number of tools required for research is increasing.

Even if you have a good understanding of tools like Google's Keyword Planner for keyword research, you might think that this is not enough and you still won't get as much traffic from the search engines. Research how you should.

This is where SEMrush comes in.

SEMrush is an online service that consists of several SEO-oriented tools that will help you understand the current performance of your website and determine which parts of your SEO strategy need to be improved.

With SEMrush, you can also see the work of your direct competitors and the type of marketing tactics they use to position themselves better for certain keywords.

The advantage of SEMrush is that it offers an advantage over its competitors. SEMrush has a lot to offer to improve your online presence - from website review to reach tracking and keyword analysis to screen and video advertising.

To help you better understand SEMrush and how you can use it as a tool to improve your daily online marketing activities, we have summarized the most important SEO-related functions as follows.

• Check your own website and your current SEO position
• Look for your direct competitors and your SEO strategy

How can I improve my website with SEMrush?
What keywords are you currently evaluating?
Before deciding where to focus, you need to identify the areas where it's already good. If you use this general "simple" description of all keywords for which your website is currently ranked, you can determine which keywords you want to use as main goals for your ranking or whether you need to improve the presence of the main keyword.

You can find the report on the "Organic Search" tab labeled "Items". The report gives you an overview of all the keywords you have classified, including historical traffic data, which are linked to the list of generated keywords and forecasts for the coming months.

Other details that you can use to better understand your own website and that are part of the same report include:

• Keyword or exact phrase that you represent
• Ranking position of your website for the keyword
• Estimated monthly search for the keyword
• Cost per click
• URL of the page on which your website is ranked
• Percentage of traffic generated by the particular keyword on your website
• Density of competition (paid research)
• Number of other website pages classified for the keyword
• Research trend in the past year

How has your website's keyword list changed over time?So far you already know which keywords you currently rank for and which areas you can focus on most, but what about the keywords that you lost or won? This report may open your eyes to a number of keywords that you didn't know before. It's also a good place to start to decide which keywords you should stop working on.

Suppose your website is for NBA jerseys only. However, due to the nature of the content you publish, you have been classified without knowing the keywords of the NBA draft. Even if you've lost some keyword rankings in the past, you can use a PU strategy

Who are your direct competitors?
Before you talk about directly analyzing your competitors, you should know who your direct competitors are.

You can use the Competitor tool on the Organic Search menu to determine which websites are direct competitors based on the number of keywords they are classified for and the number of visitors they get from search engines.

Compiling a list of your direct competitors makes the research and market analysis process easier. You should determine which websites should be included in this list after considering the various factors listed in the report, such as: B. the number of general keywords and the level of knowledge.

How do I use SEMrush to see what my competitors are doing?
Once you've identified a list of competitors, simply click on a website in the list and you'll get a full description of your SEO status. It looks like this.

Some of the things you need to consider include:

• The type of content that your competitors are rating
• The type of backlinks they receive
• Keywords for which they are classified so that you can search a new set of keywords (this may be a new product category, a new service category, etc.)

What are my competitors talking about?
Go to the indexed pages section of the competition report for a particular site and see what your competitor is writing. Here are some reasons why you should:

• Get ideas for your own content: Sometimes your competitors can help you create your content and not only provide you with ideas for your new content, but also provide you with additional research resources.
• Find out about other keywords that you can use in the future: Your competitors may have many keywords in common with your website, but they can also qualify for other keywords that you have not included in your target group.
• Discover the sources of backlinks used by your competitors: Backlinks are an important part of SEO. You can get limited results by relying solely on your own backlinking sources or site creation networks. New and innovative means always add links to the structure of your website that do not contain follow-up or quality follow-up links.

Where can you find your backlinks?
It's great to see where the contest gets links for specific posts, but that doesn't give you a complete picture of the specific backlinking strategy your contest uses.

Use the backlinks report to investigate the tracking and non-tracking links, the sources, the anchor links used, and the type of media that point to your competitor's website.

Compare domains with SEMrush
The comparison of domains and their keyword rankings was recently added to SEMrush. The truth is that this defeats more than one competitor in the market and is very likely to focus on a similar set of keywords, but not all of them can be ranked number one.

The "Domain vs Domain" comparison tools are located in the "Tools" section of SEMrush and offer you an excellent overview of the exact position of the different websites for the same keyword.

After knowing who the best dog in the game is for a keyword that interests you, it's easier to build your SEO strategy based on the things that a particular website did well for classification (why the wheel new invent, truth?).