Why online marketing for dentists should be a priority

The average dental practice needs at least 20 new patients per month per dentist to build and have a successful dental practice. This is the problem for many dentists: traditional marketing practices are no longer sufficient. Gone are the days when the Yellow Pages were opened to find a local business. If your dental marketing strategy isn't primarily online, it's time to review your dentist's digital marketing. Here are a few reasons why online marketing is so important for dentists:

97% of consumers connect online to find a local business (BrightLocal)
93% of all online experiences start in a search engine (SearchEngineJournal)
63% of consumers mainly use a company's website to find and interact with businesses (Local Search Association).
30% of consumers will not consider a company without a website (SearchEngineLand)

But here's the good news: We cracked the code to ensure constant online care with new dentist patients.

The advantages of digital marketing for a dental practice are many. This section explains four reasons why your practice should invest in digital marketing.

Online marketing for dentists is extremely targeted
Getting in touch with your patients can be very difficult with traditional marketing such as radio, billboards, and television. The problem is that you're wasting money on viewers and listeners who don't want your product.

The good thing about digital marketing for a dental practice is that only your potential patients with an intention or interest find your practice. With tooth references and Google Ads, your practice can reach potential patients looking for services like yours.

Online marketing costs less than traditional marketing
Digital marketing for a dental practice is cheaper mainly because it only affects people who are interested in their services. This type of marketing is called "inbound", which means that your patients are looking for your company. For example, "outbound" marketing could mean that you are buying a magazine ad or billboard. Most people who see your ad on this mainstream media are unlikely to be interested in being your dentist. To be honest, he is wasting his advertising money on promoting everyone.

Online marketing campaigns have real-time, understandable campaign metrics
One of the main advantages of digital marketing for a dental practice is the measurement of campaigns in real time. With digital marketing, you can set up an analysis on Google to see exactly which media attracts most people for your company. This is especially useful if you are unsure which digital marketing channel to use.

Online marketing for building your dental practice
The final benefit of digital marketing for a dental practice is that we have a proven process that produces results for our dental customers. Would you like to know what our strategy contains? Read our technical document on marketing strategies for dental practices.

Finding a successful marketing strategy can take a lot of time and resources. Fortunately for you, we have already done this and created a system for developing your dental practice! Our strategies can generally include:

Online audit: We will review the performance of your website strategy against your fiercest local competitors
Website creation or revision: To be successful online, your website must be beautiful and strategic.
Search engine optimization: Our SEO strategies bring high-quality patients to their dental practices every month via Google Maps and Google Search
Google Ads: To complement our SEO strategies, our Google Ads are aimed only at patients who want to benefit from their services
Social Media Marketing: Our social media marketing strategies will further improve our SEO strategies and position your company in front of your patients.