4 B2B Digital Marketing Strategies Marketers Should Try in 2020

Digital Marketing Strategies

B2B marketing is always difficult, especially when more B2B customers want a customer-oriented shopping experience that is as human and concise as it is relevant and contextual. With a vision casting and annual planning meeting in the first weeks of January, it's a good idea to consider new approaches to digital B2B marketing.

If something has taught us in 2018, digital B2B marketing is developing rapidly thanks to the maturity of marketing technologies and a new era of buyers who know what they want and can quickly apply the wrong marketing techniques. to get it.

We have compiled a list of 4 strategies that marketers should implement in their efforts. Using these digital B2B marketing strategies throughout 2020can give your company a competitive advantage and appeal to a whole new audience.

Marketing for the senses

In 2020, marketing that uses most of the five senses, including sound, image, and touch, will open up a wider and more diverse audience. With the development of virtual reality technology, video content, and voice-controlled assistants and devices, brands and marketers will likely need to aggressively assign and implement strategies that appeal to the human senses.

According to comScore (via WordStream), especially in relation to voice search, 50% of all online searches will be voice searches by 2020. This means that there will be many people who can search your content by voice. A new strategy might look like prioritizing "featured snippets" that appear higher in search results and using long-tail keywords.

Without the implementation of voice-based search marketing and other types of marketing that appeal to the human senses in your strategy, you can lose an entire audience.

The customer is always right

The customer has always been right, but customer preferences will evolve, and B2B marketers will find that most of the steps can be taken by adding real value to customers and authentically strengthening customers' voices, not with marketing jargon and buzzwords.

Marketing to the right customers the way they want to be marketed begins with clearly defining who your target audience is, and then creating ideal customer profiles and buyer personalities to ensure that the right content gets attention attract customers you want to reach. If so, it is more likely to attract potential customers and turn into long-term relationships.

Customers want to be heard more than ever in 2020and are targeting brands that not only require their attention, but also listen carefully and take care of their needs.

Search engine optimization is no longer the status quo

Five years ago, marketers developed content and marketing campaigns that were based solely on a solid keyword strategy. SEO specialists worked several hours a day to find the highest keyword or phrase, deliver it to a content writer, and then publish it on a website, hoping to rank first on the results of Google Search.

In this scenario, only one thing remains the same. According to B2X partners, "89% of B2B researchers use the Internet during the B2B research process". In addition, 73% of global traffic to B2B company pages comes from search engines. Most don't go beyond the first page of Google. "This means that your content has to be great to appear on the first page and / or top of search engine results and attract new people.

Today, however, Google has developed its algorithms so that marketers can focus on creating the most relevant and contextual content that is easy to use, rather than the most motivated content. This type of content wins the SEO game. Long-tail keywords, mobile-friendly websites and latent semantic indexing keywords will be an important target for marketers in 2020.

Artificial intelligence and marketing

The hype about artificial intelligence in marketing is much more than just hype. With the ability to enable the advancement of AI to find, get, get B2B marketers to enjoy the customer experience.

With big data insights, digital B2B marketers can summarize the performance and ROI of permissions and large data segments with minimal manual access and show trends.

As controversial effects become smarter, marketers will find closer analytics, smarter advertising campaigns, and an even less strategy for advertising. We are all bound to jump on the AI ​​train and theirs, but marketers have been looking for these technological relationships.

Over the course of 2020, B2B marketers will gain more experience using one of the marketing technologies to provide a personalized, personalized user experience that will help customers get more done.