7 strategies to optimize paid search campaigns 2020

strategies to optimize paid search campaigns 

7 strategies to optimize paid search campaigns 2020

Every year, marketers find new ways to optimize paid search campaigns to achieve better user experiences and better campaign results. Here are 7 strategies to optimize paid search for 2020.

Use highlighted text extensions

Google introduced Featured Text Extensions in 2014 that assign more text than is shown in ads. You could add three new messages with up to 25 characters each. This additional ad copy gives advertisers the opportunity to tell the public more about the brand or products.

Supply strategies

Six bid strategies can be used to run an effective AdWords campaign. Policies can be applied to specific campaigns, keywords, or ad groups. Here are the flexible 

Bid strategies:

Maximize clicks

Improve CPC

Aim at the location of the search page

Directed CPA

Target ROAS

aim for a higher share

Add a custom audience

The Google Display Network launched the personalized affinity group in 2014 to improve customer loyalty. This feature allows you to assign a variety of websites and interests to ideal customers. Help narrow down your target group in your campaigns.

Create compelling ads

Interactive ads are becoming increasingly popular with advertisers on the Google Display Network. With these ads, you can click a box to get a more engaging experience and offer the ad in PLA format for sale. Another great advantage of using engagement ads is that they are cross-platform and can be viewed on mobile devices, tablets and desktops.

Track the performance of certain ads

Before adding a new layer to your ad, it's worth tracking each tactic's performance. This helps you better understand which elements of your campaign are performing well.

Use extensive A / B tests

The more A / B tests you do in total, the more you will learn about your advertising potential. Make sure you run numerous advertising tests before starting a large-scale campaign that requires a large budget.

Analyze your data openly

Too many people draw conclusions about the data because it is very easy to look at a variety of analyzes. Please note that certain strategies may not work immediately until a certain number of adjustments have been made.