SEO basics for dental websites

5 SEO basics for dental websites 2020

As Google expands and improves web standards and the browsing experience, your updates can sometimes affect how your dentist's website appears in search results. However, there are 5 essential SEO elements that every dental website must constantly compete for search results on the first page.

1 - SSL certificate

Website address of an SSL-encrypted website

An SSL certificate establishes an encrypted connection between your website and the person who searches it. Google considers SSL to be good practice and now sees it as a ranking factor for search queries. If your dental website does not have an SSL certificate, it is important that you get one quickly.

2– Responsive and user-friendly website design for mobile devices

Responsive websites are designed to work on screens of all sizes and are easier to use for navigation on mobile and tablet devices. Responsive design is also a Google recommended practice. If your website does not respond, your search results will likely be affected and you may drive away potential patients who find it difficult to use your website while surfing on their mobile devices.

3 - Relevant and original content

Attractive and relevant content on your website is a massive ranking factor and can absolutely improve the placement of the search results on your dental website for a large number of important search terms. Search engines must deliver value to their users so that they keep coming back. The only way to return a value is to return results that are relevant to a user's query. Your company can respond to specific user requests with a content library on your website. After all, a website needs to keep its content up to date to show Google an active company that cares for its patients. Your blog is a great place for fresh, relevant content that can be a big arrow in your digital marketing quiver.

4 - Fast page speeds

The page speed of your website is crucial to make website visitors new patients. In today's fast-paced world, we expect websites to load quickly and sites to lose a lot of traffic if they don't respond quickly. If it takes a long time to load a page on your website, it is probably not well optimized and may need a spring cleaning. With the Google Speed ​​Test, you can easily measure the speed of your page to determine the causes of slow loading times.

5 - Local optimization

During a search query, Google analyzes the content of your website page for local relevance before search results are provided. It is important to optimize your content with elements that localize your practice in the area in which you operate. This gives you better results for local searches and more relevant traffic to your website that converts new patients.

SEO is a continuous download

Search engine optimization strategies are constantly evolving as search engines continue to innovate to deliver more accurate results to their customers. Dental offices that want to appear in local search results should be kept up to date with their SEO strategies to get the best possible search results.