B2B Digital Marketing Strategies

6 B2B Digital Marketing Strategies Marketers Need to Try in 2020

When something works, it is very easy to get into a routine. As marketers, we tend to stick with what works as our attention is always split across multiple projects and responsibilities. However, to stay competitive in digital marketing we have to keep trying new strategies and researching the latest trends to find more things that work for our customers or our company.

Below are some of the best B2B digital marketing strategies marketers should try in 2019. While they may not be for everyone, they have the potential that many companies can reach and achieve. deal with a larger part of this target group.

Live broadcast

Live streaming over the past few years has proven two things: 1) it can work for almost any brand, and 2) social platforms are likely to prefer live streaming over planned or traditional types of content. I did a case study in the Search Engine Journal where we ran a weekly live broadcast (#SEJLive) in addition to live broadcasts on speaker panels at some of the SEJ Summit conferences. We found the following:

The average postal reach for live videos has more than doubled.
The share of live video postings was 178% above average.
Facebook referral traffic increased 213% compared to the two months we ran Facebook Live.

Other live streaming statistics further show that online views value live video in different industries and populations:

45% of the live video audience would pay for live, exclusive, and on-demand videos.
78% of online viewers already watch videos on Facebook Live.

Live video is already part of the life of most internet users. Why not include it in your B2B marketing strategy?

Here are a few ways to incorporate live streaming into your existing social media marketing strategy:

Interviews and discussions with industry experts
Corporate news
Tutorials or tutorials for new products
Sales announcements
Customer highlights or interviews
Internal discussion on industry issues
Reporting in the industry

Facebook is probably the largest live streaming social media platform outside of YouTube. Twitter also allows live broadcasts with multiple hosts, and Instagram also does live broadcasts. Even LinkedIn is slowly adopting live streaming.

All of these platforms (I'm not sure on LinkedIn) allow you to record your live video after the broadcast finishes and then republish it elsewhere on your other channels.

If you manage a dedicated Facebook group or customer, you can go live in the group too. It is a good idea to provide tutorials or exclusive content to group members.

Reddit and Quora Marketing

Reddit seems a little scary for marketers who aren't very experienced with it. There are few stories of brands that tried to get involved on Reddit and that failed completely, resulting in users laughing at them and therefore never showing their faces on the popular chat platform again.

However, Reddit users are not against brands on the platform, they just want brands not to try to hide or to pretend they fit in instead of being open and transparent about what they are doing. 'They offer and how they can help fellow users. from Reddit.

There are sub-Reddit (channels) for almost everything on Reddit, so it's possible to find members of your target audience for any industry. If you're not sure how to increase awareness and engagement of organic brands on Reddit, the platform has paid for advertising opportunities too.

Quora is similar to Reddit but is based on users asking questions and other users answer them. They have recently started offering advertising opportunities. If brands find that users don't like the answers to their questions on the platform, they can try an advertising campaign.

Quora also prefers that users be extremely transparent about who they are, what their past experiences have been, and who they have worked for. This will add credibility to answering questions you know.

E-mail

The number of personal email newsletter rights that are required for personal rights, which is one of the topics mentioned by, has increased. For example, Inside.com now quickly has a million active email subscribers for their rights to email newsletters based on topics of interest such as technology, San Francisco, or marketing.

This is the free subscription but advertising in their emails. To remove the ads, they are offering their subscriptions between $ 10 and $ 25.

Another Faith newsletter service is The Skimm, which shows itself safe and women and gets the top headlines in the inbox every morning.

The success of these brands shows that online users haven't lost the email, just emails that aren't designed or interesting to them.

Is there a loophole in newsletters or free information given to people in our industry? If so, this is a way for your brand to improve on a thoughtful and easy-to-understand series of emails, Industry Education North. He is not only a personal service to Nord, but also establishes your company as a thought leader in the industry.

Even a newsletter that can be used for e-mail subscriber authorization as promotional e-mails or notifications about new developments in the company. An email newsletter is also a great choice to advertise a company's rights, e.g. B. a section for the latest blog post and rights members or webinars.

Mixing your own rights with others differentiated from other media is one way to understand your rights to belong and belong to subscribers.