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| Online Marketing Company |
1) Larger agencies are not the best
One might assume that the largest agencies or those with the most prominent customer list are the best. It is fundamentally wrong. Many of the largest online marketing agencies have just some of the best digital marketers and then dozens or hundreds of junior online marketers who manage the burden of their customers. If you are not one of your main paying customers, it is unlikely that you will receive the high level of experience you have been waiting for.
2) If you qualify for "SEO", you have to be good at SEO!
It may seem reasonable to assume that the best online marketing companies are the ones that rank first with Google when you write something like "SEO" or "internet marketing," which proves they're good at it. they do, right? ? ?
Not correct. In an agency I worked for when customers asked us why we were not in position n. ° 1 in SEO, our answer was similar to "We are too busy with the work of our client that it is difficult to find the time to do our job". "and this is largely true (although our best customers were not researchers, so it was not a high priority to rate those terms).
I think one more accurate answer right now is that these results are almost exclusively borne by Internet marketing companies that use unethical spam tactics and that our reputation is not worthy of our willingness to be competitive. Do not assume that the best are the best that have a good rank. If a business does not have a website that converts properly to optimize its conversion rate, you can take advantage of the doubt: check your customers' websites before making any conclusions.
3) Be the customer who pays the most and not the cheapest.
In agencies, the highest paid customers often get the best service and have access to the highest qualified employees. As mentioned in n. ° 1 Since a large agency is a low-paid customer, it is unlikely that high-ranking employees will work for your campaign. On the contrary, if you're a customer paying more in a smaller boutique agency, you can usually make sure that the most experienced and experienced people work on your campaign.
4) If possible, find a specialized agency in your niche
With the development of Internet marketing, many Internet marketing companies (including Venture Harbor) have specialized in a particular niche or service in order to gain a strong competitive advantage.
Being good at everything is extremely inefficient. If a pharma company contacts me tomorrow to help me market it on the internet, I should invest a lot of effort to learn more about its industry, make pharmaceutical contacts, and, frankly, I'm not thrilled with it Marketing of the content. or research. Keywords for pharmaceutical companies.
Specializing in music, movies and games has created interesting events. Although it is difficult to say impartially, I think it fair to say that we have undoubtedly become the best option for companies in these niches (many large agencies have begun to contact us to help them with their customers to help entertainment)!
The reason is simple. It takes eight days for non-specialized agencies to do this. We can do it in two days because we already have existing relationships, understand the industry and have a lot of data about what works and what does not. Although we may be inefficient for a pharmaceutical company, we are incredibly effective at working with music, movie and game companies.
Unless your niche is really weird (think about galvanized ships or pilot software), there's probably an internet marketing company that's thrilled about your industry. Those qualities are massively under looked when hiring an online marketing supplier.
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