Tips for Internet Marketing Attorneys

Internet Marketing Attorneys

He may be a magician in the courtroom, but how does he translate his legal skills into something that potential customers and customers can find, use, and interact with on his website? Do you know how well your website works in this regard? How do you know? Law and internet marketing are extremely complex tasks that require highly specialized education and training, but you probably only have time to focus on the former. However, you can not ignore the importance of your website to help potential customers find it. Here are some key Internet marketing tips for lawyers:

De-Jargon Your Website - SEO is your friend
76% of lawyers use online resources to find a lawyer. Therefore, Search Engine Optimization (SEO) is one of the best internet marketing tips for lawyers. If a customer is looking for an attorney in their city, their business listing should appear as close as possible to the search results list, or at least the first page of the results from Bing, Google, Yahoo, and so on. % of people never click on page 2 of the search results. The most relevant websites (considered by search engines) are always displayed higher up. And you want to be there.

TIP: If your site is full of legal jargon, this text needs to be rewritten. A potential customer will not write a "Property Liability Lawyer" if he stumbles on a wet floor of the mall. Take an informal survey of your customers and find out what types of keywords they used to find them. Better yet, ask a certified SEO expert to do the research for you and redesign your website to catch the eye of the text, graphics, URLs, background code, and structure of your website. positive search engines

Premium business listings
The accuracy with which your company is listed in all high-end corporate directories that a customer can use when looking for legal services is closely related to the success of SEO. When did you last review your listing on Yelp, Yahoo Local, CitySearch or Google Places? Is your desktop listed in Apple Maps, Google Maps, or MapQuest? If your office has changed your phone number, phone number, service, or any other address, make sure that all of your contact information is consistent in all cases the first time you place your website online. Directories and records. It's more important than ever that more and more potential customers are looking for you over your phone or tablet. If listed in the right list, a customer who needs them can look in a card application of their choice, find their phone number, and click to call or find contact information for their office.

Get a mobile-friendly website
If we talk about potential customers and their mobile devices, here's another one of our Internet marketing tips for lawyers: Take out your mobile device and visit your company's website. How does it look like? This should be a good indication of how potential customers are viewing your website from their mobile devices. If you have difficulty navigating the text and microscope menus, you are also doing it for your potential customers. Even if you're the right lawyer, potential customers can leave your site for competing lawyers whose websites work best on your phone. Make mobile web design a top priority!

Reputation Management
Return to the online record for a moment. Especially websites like Yelp and others, where customers can post reviews, whether they are true or not. Not only do you need to make sure that you've claimed your own list in all of these directories, but you also need to know what people are saying about your business. Unfortunately, a dissatisfied client, an adversary, or even an independent troll may publish a damning critique, right or wrong. You need to know and implement intelligent reputation management practices.

Stay Cool: Try a blog or videos
However, one of the least-used tips for Internet marketing is that you often have to work on your website to make sure the content is new, relevant, and useful to your current and potential customers. You can not just fill and qualify so well. The Rec engines