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| Attorneys and Law Firms |
It is remarkably successful to develop marketing campaigns for lawyers and law firms for the continuous generation of leads. We have more than ten years of experience in working with law firms of various sizes, from independent professionals to small and medium-sized businesses with two or more partners. We've worked with well-known national names you would know as Jacoby and Meyers, as well as with regional players whose names you may not know but whose services are so outstanding for their clients.
When we say that we conduct "online lawyer marketing" to attract new customers and increase the volume of business and law firm bills, we describe in detail our brand recognition services and positioning, including:
- Design and program a WordPress site
- Writing blog content, computer graphics and social media updates.
- Optimizing a website with SEO to get the best search engine rankings
- Announce specific keywords in Google AdWords and Bing Ads
- List of your law firm in legal directories of Yellow Page Websites
- Get visibility on Facebook, YouTube, LinkedIn, Google+ and even Twitter
- Reputation Management to own the first Google page for the name of a lawyer or the name of the firm
Responsible Legal Marketing begins with two basic questions that help us better understand how clients and other lawyers can benefit from working with their law firm
What are your areas of activity?
In which geographic areas do you provide your legal services?
The basics of online marketing
It's more than just presenting the website of your law firm to the people who need your legal services. A professionally designed website and practical, compelling content for your titles and websites should give the impression that your law firm is both a "trusted authority" and the best solution to legal issues. 'a person or a given company.
You need to convince a person who does not necessarily know you or the name of your law firm that it is credible, reliable, and extremely efficient and that you can better represent you than other lawyers who also take a stand on many Web channels.
Having a great experience on the site for visitors is also just the tip of the iceberg when it comes to promoting your online legal practice. You should also contact the right potential customers and other sources of referral and find out where these online travel opportunities lie. A business development agency that truly lives up to its promise of "online lawyer marketing" is implementing a multi-channel, research-based marketing strategy for your business.
3 best web traffic channels
High search engine rankings on Google and Bing place your business in front of other companies in search results that appear in response to questions entered on a search engine.
View search engines that target keyword phrases. Our blog has many articles on how we manage pay-per-click (PPC) campaigns that allow you to spend less per click while maintaining a better position than your colleagues.
Social networking sites like Facebook where you can engage people who love, share, retweet, and follow your brand. We can engage people with PPC ads and content marketing on these social channels, where we create compelling content and distribute it directly to their fans and influencers, who share it with their own audiences.
Is digital marketing different for lawyers?
Applying for a lawyer or lawyer website is very different from digital marketing for retail stores and other types of product-oriented businesses. The main reason for this is that offering employment and human capital-based legal services is fundamentally different from selling tangible things like soap bars or television. If a customer does not like an item, finding a competitive product in supermarkets, Walgreens or BestBuy is very easy. With a legal department, although it is about much more than finding a cheap product. The customer is looking for a person (or team) that is considered reliable and will do the work at a predictable cost.
The reason why internet marketing is so powerful for lawyers is that most people do not know any lawyers, let alone specialized lawyers. The same people who can meet with their attorney at church or at school often set up an online connection to Google and simply write a search to find another lawyer in the jurisdiction they need.
Components of the digital marketing plan?
When creating an online marketing plan for a law firm, we need to consider much more than the firm's proposed activities or the types of legal services that it can provide to potential and existing clients. We need to remember that people looking for a lawyer may not know the specific terms when requesting a referral to their friends or a search engine. We also need to analyze the various digital mechanisms we use to deliver value to potential customers.
Law firms, like most service companies, have much more to do than just buy full-page advertisements in Yellow Pages directories or lawyers' directories.
To successfully promote your online legal practice, you may need all the following elements:
- Fast, attractive and friendly website
- Business blog to share timely and ingenious information
- Facebook page for a more personal connection
- Instagram profile for a more visual connection
- YouTube channel for videos
- Newsletter by e-mail to stay in touch regularly
And you need a professional copywriter to make the full web copy for these different communication channels.
To make today's leap to Google for a cost-effectiveness of response, lawyers must pursue a multi-channel approach to promote online legal practice.
You also need to invest in the kind of message and brand appeal that distinguishes your business from other lawyers who offer similar legal services.
The content of your website is often targeted at two different audiences.
- The first and most obvious target group is the current or future customer.
- However, the second hearing is not a client but can often be a reference source (like another lawyer who wants to know more about your practice).
Your communication strategy must ensure that you are connecting to both audiences.
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