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| SEMrush |
You've been working hard on your content for weeks, but nobody has visited your website. The list of keywords you've used has been carefully selected, keeping track of the density of your keywords, but the search engines just choose not to show you any love.
Search engines always search your website. If you find that your content deserves a high rank, you will receive it. Also, do you know which keywords actually rank you and what your content's performance is?
No matter how many experts say content is the most important part of your online business, you can not count on surviving only on quality articles and high rankings on Google (and Bing if it bothers you). also :)). Instead, you need to understand that content marketing is part of your overall SEO strategy. Understand that the content is quality, but without Search Engine Optimization (SEO) it's like a sports car without gasoline. Search engine optimization is becoming more complex year by year and the number of tools needed for research is increasing.
Even if you have a good understanding of tools such as Google's Keyword Planner for keyword research purposes, you may find that this is not enough and you still do not have as much traffic as you should.
This is where SEMrush comes into play.
SEMrush is an online service that consists of several SEO tools that help you understand the current performance of your website and the elements of your SEO strategy that need improvement.
With SEMrush, you can also look at the work of your direct competitors and the kind of marketing tactics that better categorize certain keywords.
The goal of SEMrush is to give its competitors a head start. From site review and keyword analysis to keyword analysis, screen research and video advertising, SEMrush has a lot to offer in order to improve your online presence.
To help you better understand SEMrush and understand how you can use it as a tool to enhance your daily online marketing activities, we have summarized the key SEO features.
- Review your own website and your current SEO position
- Find your direct competitors and your SEO strategy
How can I improve my website with SEMrush?
Which keywords are you currently evaluating?
Before you decide to focus, you need to identify areas where this is already good. If you use this 'easy' summary of all the keywords your site currently has a rank for, you can choose the keywords you use as your primary classification goals, or if you need to improve the primary keyword's presence.
You can find the report on the Organic Search tab named Positions. The report will give you an overview of all the keywords you have classified, including historical traffic data for the list of generated keywords and forecasts for the coming months.
Further details that you can use to better understand your own website and that are part of the same report are:
- Keyword or exact phrase for which you classify
- Ranking position of your website for the keyword
- Monthly estimates of the keyword
- Cost per click
- URL of the page that classifies your site
- Percentage of traffic that each keyword brings to your website
- Competitive Density (Paid Search)
- Number of other pages on the site that were rated for the keyword
- Research trend last year
How has the keyword list on your site changed over time?
So far, you already know which keywords you've classified and which areas you can focus on the most, but what about the keywords you've lost or deserved? This report may open your eyes to a number of keywords you did not know before. It's also a good place to start deciding which keywords to stop working on.
For example, suppose your website is just NBA jerseys. However, due to the nature of the content you publish, you have achieved rank even without knowing the keywords in the NBA draft. Even if you've already lost specific keyword placements, you can apply a different content publishing strategy that lets you re-segment the same keywords.
You'll find that MoZ has lost its position in the top 10 search engine rankings for the keyword "Canonical URL", probably due to the lack of updated content on this topic and the appearance of other quality publications using the same keyword.
The MoZ can easily publish content at the same rate, which gives it a good chance of finding the same position. What they are willing to do largely depends on the average cost per click for the given keyword being zero.
Who are your direct competitors?
Before you talk about direct analysis of your competitors, you should know who your direct competitors are.
The Competitive tool from the Organic Search menu allows you to determine which websites are the direct competitors, based on the number of keywords for which they are ranked and the number of visitors they receive from the search engines.
Building a list of your direct competitors facilitates the process of market research and analysis. You must identify the sites to include in this list after reviewing the various factors listed in the report, such as: For example, the number of popular keywords and the level of knowledge.
How do I use SEMrush to see what my competitors are doing?
Once you've identified a list of competitors, just click on a website in the list and you'll get a complete description of your SEO status. It sounds like that.
Some of the elements that you should consider include:
- The type of content your competitors classify
- The type of backlinks they receive
- The keywords they are categorized for so that you can search a new set of keywords (for example, new product category, new service category, and so on).
What do my competitors write?
Go to the indexed pages section of the contest report for a specific site and see what your competitor is writing. Here are some reasons why you should do this:
- Get ideas for your own content: Sometimes your competitors can help you create your content and not only give you ideas about your new content, but also provide you with additional search resources.
- Find out about other keywords you can use in the future: Your competitors may have more than one keyword shared with your site, but they may qualify for other keywords that you did not include in your keywords. Your reach.
- Discover the sources of Backlinks used by your competitors: Backlinks are an important part of SEO. You can get limited results by relying solely on your own backlinking sources or page creation networks. There are always new innovative ways to improve quality without having to follow or follow the links to your site structure.
Where do you find your backlinks?
It's excellent to see where the competition gets links from some releases, but that does not give you a complete idea of the specific backlinking strategy used by your competitors.
Use the backlink report to examine your competitors' tracking and non-tracking links, their sources, the anchor links used, and the type of media that leads to your competitor's website.
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