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| Internet Marketing Services |
While Internet marketing can mean different things to different people, it is almost always about communicating with potential and existing customers about your company, products and what you can do for them. Some tools provide only some features, such as email marketing and / or marketing automation. Others are more robust and provide complete platforms called software or customer relationship management (CRM) tools. The main objective of any of these offers is to convert customer communications into sales, but that is not the only piece of the puzzle.
Today's companies don't just want to sell their products. They want to take customers into account, generating goodwill and commitment. Many companies do this by creating newsletters, emails, personalized landing pages, social media posts and various other forms of content on their websites and applications on a variety of platforms (desktop, mobile, social, email, etc. .).
Of course, generating this type of marketing content requires time and talent. Many small businesses seek help in this field by choosing Internet marketing software solutions that help them optimize their efforts. But how to choose? There are many options, and few of them offer exactly the same services or are suitable for all types of businesses.
It is not to worry. We have put together some of the best Internet marketing services available today to help you find the tools you are looking for.
Best general Internet marketing software: Adobe Marketing Cloud
Adobe Marketing Cloud began as a set of different marketing tools that Adobe kept separately. But after Adobe acquired Omniture in 2009, the company began combining all these tools into a suite that is, in our opinion, the most complete digital marketing solution available in the market today.
- There are five main tools that make up Adobe Marketing Cloud:
- Adobe Experience Manager
- Adobe campaign
- Adobe Target
- Adobe Primetime
- Adobe Social
Not only can you manage your content with Adobe Experience Manager, which helps you create and manage websites and mobile applications, but also allows you to integrate content from online communities. Add to that Adobe Campaign and you can customize and deliver different campaigns on all your channels, from the web and mobile devices to email. Then there is Adobe Target, which allows you to customize your content so you can take it to the right audience on the right channel.
Adobe Primetime and Social complete the Marketing Cloud offers. Primetime allows you to create and then monetize videos, while Social helps you create social media content that is relevant to your audience and then quantify your results.
Adobe Marketing Cloud is compatible with Windows, Linux, Mac and web-based devices.
Pros: Adobe Marketing Cloud offers perhaps the strongest offering of digital marketing tools available today, allowing companies to interact with customers in a personalized way throughout the customer's journey, measure those experiences and better understand their customers .
Cons: these services are not cheap. While Adobe offers custom pricing based on customer needs, some estimates set the cost to a minimum of $ 50,000 annually.
The best free internet marketing software: Hubspot
HubSpot is an especially good option for small business owners with little or no experience in Internet marketing. For starters, HubSpot offers a truly free product, in addition to more robust and affordable payment options, which allows access to a broad set of tools. That is an important benefit when you consider that some enterprise-level marketing solutions can cost thousands per month. It is also a complete CRM, and some of the tools it offers include:
- Blogging software that helps you accelerate the creation of relevant and optimized content for conversion, keeping the format consistent and optimizing for search engines.
- Email templates that help you automatically customize subject lines and content for each recipient, and even run A / B tests to improve open rates and clicks.
- Management of potential clients that allows you to access the information of each contact and see each interaction you have already had, which allows you to more easily create hyper-oriented campaigns
- Social media tools that allow you to monitor brand mentions and relevant conversations and track
HubSpot is cloud based and is compatible with Windows and Mac operating systems, as well as mobile systems that include Windows, Android, iPhone and iPad. See our Hubspot review.
Pros: it's simply a great CRM, and there is something here for almost everyone. He won the "Expert's Choice Award for 2017" from Finances Online as the best CRM software. As Finances Online wrote: "HubSpot CRM is a smart and easy option that has all the necessary basic features but without the often confusing complexity that many other CRM platforms have. Beginner and mid-market companies will also appreciate the fact that HubSpot CRM it’s currently a certificate, Google’s first partner, and it’s a solution that adapts well to all niches and industries. ”
And, we cannot say it enough: the most basic version of this CRM is totally, 100% free, which makes it an excellent choice for small businesses that make their first foray into Internet marketing. If the solution works for them, they can always upgrade to more robust versions.
Cons: As with most CRMs, HubSpot may require some effort to master, but there is a lot of support available. As one critic on G2crowd.com suggested: "Take the recommended training courses and take advantage of the consulting hours available to you. They are invaluable."
The best scalable Internet marketing software: Act-On
Act-On is not a CRM, but it is a solid option for small and growing businesses that want to provide their sales teams with information that allows them to focus on the prospects they are most ready to buy. The Act-On platform offers tools to help your team with email marketing and newsletters, media prospecting, web page optimization and lead management and conversion efforts. Particularly notable is the simple integration of Act-On CRM, which can make it a good tool for companies that want to start small, focusing on the management capabilities of potential customers and increasing their marketing efforts over time.
A user at G2Crowd said that "they had been able to run significantly more campaigns with the same staff, 10 times. Better email and contact data allow us to create more specific campaigns while updating contact information."
Act-On professional services start at $ 900 / month and business services start at $ 2,000. The incorporation is $ 500 standard or $ 3,000 for premier. Support is offered on three levels: standard, which is free, provides telephone and technical support during business hours; Premier costs $ 5,000 per year and includes 24/5 telephone and technical support; Premier Plus costs $ 15,000 per year and comes with technical and telephone assistance 24 hours a day, 7 days a week.
Pros: Act-On offers enough tools and has enough flexibility and simple integration so you can grow with your business.
Cons: It is not a unique solution, so as you grow and your needs change, you may need to find other tools that can help you do it, but Act-On tends to easily integrate with CRM especially.
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