How You Can Choose an Ecommerce SEO Agency for Your Online Store

Ecommerce SEO Agency

Running an ecommerce business is an exciting adventure. He spent a lot of time adjusting his products, creating his website and defining the experience and feeling that his visitors and customers should have throughout the buying process.

Once your site is accessible to all, you need to drive traffic to your ecommerce site to make your business a success.

The importance of SEO in e-commerce
Search Engine Optimization (SEO) is as important to ecommerce businesses as it is to traditional businesses, if not more, because there is no physical location or signage on the way to generating traffic and sales.

SEO for ecommerce companies usually includes:

• Content Writing: Description of ingenious, attractive and action-oriented products
• Image Enhancement: Optimize the display of your images in Google Search
• Optimizing the conversion rate: Adjust the layout, the payment process, and so on. generate more sales
• Social Media Marketing and Advertising: Increase traffic to your site through ads and promotions

Although the list above is not exclusive, it is one of the most important e-commerce tactics in search engine optimization to increase sales.

Since search engine optimization for e-commerce can be a bit more advanced, working with an ecommerce agency to get your website off the ground is a good idea. Even though your online store has been around for some time, it can help you get advice from an e-commerce expert to help you better understand the issues with your website or marketing.

How do you choose an SEO expert or e-commerce agency? We then tell you what you need to research, what to do and what to look for when investigating and interviewing your nearest marketing partner.

How to choose an e-commerce agency
Choosing an SEO provider is an excellent decision. Finally, they bring with them the magic needed to showcase their ecommerce website and generate revenue.

After researching Google and researching agencies and experts, it's time to interview them and learn more about their abilities. When you talk to them, you want to get more information about their SEO experience. If you're optimizing the conversion rate, which shopping cart systems can you use and how they communicate.

SEO e-commerce experience
SEO e-commerce does not look like traditional SEO. In fact, it's more competitive because you only use digital tactics that people in your business can buy. You have no opportunity to go through your shop, visit, walk around and then buy items.

All your customers visit your website because they have found them online.

For this reason, it is very important that you work with an SEO company that works with e-commerce companies. They want a company that is proven to promote traffic and turn visitors into paying customers.

When interviewing prospective e-commerce seo agencies, ask them questions such as:

• How long have you been working with e-commerce companies?
• How do you keep up to date with ecommerce SEO tactics and techniques?
• Can we talk to one of your current SEO e-commerce customers? Or do you have a reference list?
• Do you have a case study that we can examine to get an idea of ​​your results?

Experience with optimizing the conversion rate

Optimizing the conversion rate, also known as CRO, is probably more important than SEO for an ecommerce website. If nobody buys anything on your site, the survival of your online business is at stake and sales will be impacted. If you receive website traffic but your products are not sold, the problem is usually the design of the product page or the payment process. However, many other factors play a role. Improve sales from the site, you need to optimize the conversion rate!

Working with an experienced agency in this area is very important as increasing your conversion rate by as much as 0.5 or 1.0% can result in significant revenue and revenue.

If you ask the agency about your ARC experience, ask them which tactics to use, how to decide what to change or update on a page, and what their preferred tactics are.

Person / Team working on your site
Ecommerce websites are complex. Among the various products, schema tagging, conversion rate optimization and tactics to increase access to your website are not as easy as you think.

This means that the person or team working on your site must be progressive, technical and creative. Ask the agencies that interview you and who would run your SEO strategies and campaigns. If possible, see if you can meet them at this stage to get a sense of their communication style, creativity and experience.

They will work closely with this person / team (and society) over the coming months or years. So you need to make sure you get along well and communicate effectively.

Ask her things like:

• What tactic do you propose to achieve results by simply looking at the website and the analytics?
• How often do we need to talk / know about the website?

It may seem that you ask these questions twice, once at the company and then at the team, but you must rely on the skills of those who work in your organization. Finally, they help you achieve your sales and marketing goals.

Experience with your shopping cart system?
Online stores can be built on a variety of website platforms. From Shopify to Magento to WooCommerce, the various platforms provide a unique way to add products, add pages and optimize the site as a whole.

The agency you choose should know the platform of your website. The team you work with needs to understand the internal workings of the site, including technical details about adding modules or updating add-ons.

When you review the case studies and the portfolio of your potential partners on the website, you determine which basket systems you are familiar with. Then ask them about the platforms if you talk to them in person. Some agencies specialize in specific e-commerce systems, others work in all areas. So it's good to know in advance what your agency can or can not do.

Execution period of e-commerce referencing
SEO E-Commerce is not just something that you can select in one day and offer as a service the next day. When talking to a supplier, it is probably a good idea to remove it from your list.

Not only do you want to work with an agency that delivers results and share success stories, but also look for someone who has been running SEO for e-commerce for over a year.