Some things you may not know about SEMrush Traffic Analytics

SEMrush Traffic Analytics

Some things you may not know about SEMrush Traffic Analytics,Many of you have been using SEMrush Traffic Analytics for some time to see traffic from other websites. Still, many of you ignore the reasons why this tool is considered one of the most powerful in the SEMrush suite. Let us explain

Traffic Analytics is a highly efficient market intelligence aggregator that converts petabytes of web traffic and visitor behavior data into insightful charts and graphs that help you make informed business decisions.

Below are 5 good reasons to go beyond the general report and discover the hidden benefits of viewing your competitors 'or potential partners' traffic from different angles.

Reason # 1 - Office vs Mobile
Mobile internet use has become an integral part of everyday life for most people and enables consumers to access almost any website while traveling. In November 2018, mobile devices without tablets accounted for 48.2% of website visits worldwide. This is why it is so important to see how many people visit the website of your interest on their mobile devices.

The use of mobile devices differs from country to country, from branch to branch. So that you can follow, we offer you the option not only to switch between desktop and mobile traffic data on the Presentation tab (this option is only available for users with unrestricted access to Traffic Analytics). but also in geographic distribution and subdomain tabs.

With this information, you can analyze mobile and desktop traffic at different levels. Below you can see that for this site the United States. UU. Canada is the majority of visitors who navigate the website using mobile devices. In Japan and Brazil, however, more searches are being made on desktop computers. For global e-commerce and retail companies, this data can be invaluable for strategic planning.

Reason 2 - historical data
The digital market is developing rapidly and what applied today may have been very different yesterday. Using historical traffic data, you can draw conclusions about supply and demand fluctuations and their causes, assess the economic status of your competitor or potential partner, etc.

Historical data (since April 2016) is available to users with unrestricted access to traffic analytics in all tool reports. Use it to assess the performance of the target company's current and completed digital marketing campaigns.

Reason 3 - traffic sources in detail
Who doesn't want to know where competitors' traffic comes from? SEMrush can offer you much more than just live, advertised, paid and social sharing. With Google we follow Bing, DuckDuckGo, Yandex and 8 other search engines. The same applies to social networks. The full report on traffic sources can be sorted by social networks, which contain information about each function separately.

Speaking of referral traffic, you can see the most successful assignments of the target website in the present and (in combination with historical data) in the past.

Reason 4 - analysis of regional behavior
It is almost impossible to understand the regional representation of your competitor or potential partner and evaluate the competition at the destination without thoroughly analyzing visitor behavior.

The full geodistribution report includes data on total traffic on the target website, broken down by desktop and mobile, country contribution, and key participations.

You can also sort the Traffic Analytics reports by geographic region to analyze the details of the local market.

Reason # 5 - landing pages
You can know where the traffic comes from, but where is it going? In the Landing Pages report, you can find data on the main destinations that visitors can reach via hyperlinks directly on the analyzed website. This data can be used to inform you about the preferences and activities of the audience you are viewing, or to help you find reliable websites in the niche to build future partnerships *.