Online Marketing for Dentists: A Guide to Attracting More Patients

Online Marketing for Dentists

Online Marketing for Dentists: A Guide to Attracting More Patients
Whether it's about finding a nearby dentist on Google, finding out more about a friend or family provider on social media, or rating their service quality and reputation on review sites - the internet plays an important role in finding a dentist for all patients Given the impact of digital media on patient decision making, online marketing for dentists and dental offices has never been more important. With the implementation of online marketing, your dental practice can maintain the appearance of your business on the Internet and help patients choose their practice in comparison to their competitors. In this blog we will talk about various online marketing solutions to grow your dental business. First, understand why you need online marketing for your dental practice.

Why Do Dentists Need Online Marketing Like Never Before?
Dentist patients are not always in a hurry to get an appointment. They usually postpone the appointment because they think they can wait or because they are afraid of a dentist. However, when they finally make an appointment, first check the Internet to find the best caregiver for them. During their research, patients search various Internet platforms such as Google, Facebook, YouTube, Yelp, etc., to find out everything about the dentist providers they want to visit. From our experience, we have found that potential patients typically select vendors who have made a strong impact with a large presence on the internet, a solid reputation and solid expertise, and an attractive website. Online dental marketing solutions include search engine optimization, social media marketing, reputation management, content marketing, etc. These solutions can improve their patient acquisition, increase their overall patient base, and increase their return on investment.

Below we show you how you can achieve maximum presence and go online with these online dental marketing solutions so that you can continue to see new patients on a regular basis:

1. Dental SEO (search engine optimization)
With an effective implementation, search engine optimization helps dental providers to consistently win new patients. SEO increases the ranking position of your dental website (i.e. the unpaid organic SEO ranking) on ​​Google and the other major search engines, which in turn leads to more clicks. Users and improves your chances of online appointments. For example, patients on Google search for consultations such as "The best dentist near me", "Dental services in [name of your city]" or more precisely "Dental implant services in [name of city]" your city] "and thanks to the effective implementation of Tooth references can show your practice at the top of the search so that your customers can easily click on your website to make an appointment.

77% of health advice starts in search engines. - Google
With dental search engine optimization, not only can you be at the forefront of organic results, but you can also get Google's coveted "local packages 3" that are known to attract a significant portion of the website traffic from patients in the region.

2. Pay per click (online advertising)
The pay-per-click or PPC advertising model helps you find new patients on the search engine as quickly as possible. Through the Google PPC network (Google Ads), you can publish your practice on the various websites that your potential patients visit, including Google search results (e.g. text ads), on each website (e.g. image or Video ads) and on YouTube (like video ads).

More than 35% of users do not distinguish between organic results and Google Ads results at the top of the page. - Dental City
This advertising model has several advantages. You will only be billed if the target users (your potential patients) have interacted with your ads. This means that every cent spent is counted! In addition, you can set your own maximum daily advertising budget.

3. Social media marketing and advertising
One of the most important areas of improvement that we see for dentists is the expansion of their exceptional service not only during patient visits, but also afterwards. In order to retain your customers, you need a means of communication to ensure that the patients are always informed. Social networks are the contact between your company and your customers. Facebook, Instagram and Twitter are examples of the media in which most of their current and potential patients live.

77% of American adults ages 18 to 64 use social media. - Pew Research Center
However, you cannot successfully market your dental practice on social media by simply creating a page or account and publishing it several times a week or month. You need to communicate with your patients regularly and effectively: answer their questions as they come in, provide useful, entertaining, and relevant content in general, update daily news and events, and announce new offers and discounts. A lively online patient community contributes to your dental business by helping you increase patient loyalty and receive more referrals.

4. Online reputation management.
The Internet is a free and sometimes unfiltered place where everyone can exchange their thoughts, appearances and experiences. Today everyone has their "microphone" and can be champion of their favorite brand or critic of a restaurant they don't like. This microphone can be channeled and consolidated for consumers through commercial review sites like Yelp. In times of ubiquitous accessibility, businesses, including dental practices, should beware of their online reputation with consumers. With an online reputation management service, however, you can stay in control.

72% of patients use online reviews as the first step in finding a doctor. - software consulting
Online reputation management services let you track what your patients are saying about your online business. By monitoring and strategically managing online reviews, particularly negative reviews, your practice can give a clear picture of online patient satisfaction. This positive and accurate appearance of your company will improve the perceived trust and credibility of your practice and ultimately increase the chances of potential patients to choose you from your competitors.

5. Content marketing
Content marketing for dental practices includes the creation, publication and distribution of various forms of branded content on relevant internet platforms. The aim is to arouse interest in the practice and its service between potential and existing patients. Marketing emails, blog posts, ads, e-books, infographics, and videos are different types of content that you can use to attract and attract potential patients, and to educate and educate current patients.

83% of health organizations now do content marketing. - MarketingProfs
Posting informative and relevant content is fascinating for patients as they learn about various aspects of their health, treatment options, recovery options, etc. At the same time, it benefits your practice, and every time patients interact with the content, they notice your brand and need to contact you for more information. This entire approach to attracting potential patients through useful and relevant content is known as inbound marketing.

6. Dental Video Marketing
Video content will generate 90% of all Internet traffic by 2019, and the healthcare sector will capture a significant portion of it. According to Google, around 3 billion health-related searches are already carried out on YouTube every month. Facebook and Instagram also have the highest user interaction rates for video content. This means that your dental office should create and distribute video content to get your patients' attention.

72% of users would prefer the video to learn more about a product or service where video and text are available on a website. - HubSpot
You should be able to deliver video content in all common industry formats such as 2D animation and whiteboard. you gotta