Find backlinks on your website with the Semrush link analysis tool.

backlinks 

Backlinks remain the most important factor influencing the SEO of a website. Quality backlinks from authoritative websites are considered a very good indicator of quality content, and many spam backlinks can sometimes show the opposite.

Nevertheless, it is very important to follow external links to your content for two reasons. First, you need to know who is related to you and why. Second, you need to think about the next steps to find out what works and what does not, and therefore develop a strategy to maximize the reach of your business.

Do incoming links come from authoritative websites with original and unique content? Or do the incoming links come from low-quality content farms and spam sites that plagiarize your content? If the links come from reputable websites with quality content, they are in good condition. Next, find out why these sites are related to you. What did you do that forced her to bind you? What content attracts the attention of other bloggers and website owners?

This is valuable information that helps you to understand the type of content your audience likes and the type of content it attracts. In this way, you can customize your strategy and create more content that naturally attracts links.

However, if you get backlinks from unwanted websites with inferior content, you need to be careful. Why are only spam pages linked to your content? Is the content of your site being largely raided by content factories and content batteries? In that case, you must block these spam sites and avoid any Google algorithmic penalty in the future.

In one of my previous publications, I explained how to run the backlink audit of your website using Semrush's backlink audit tool. In this article, I'll show you how to use the Semrush Backlink Analytics tool to analyze incoming links to your website (and how to handle those data).

Why use the Semrush backlink analysis tool to analyze backlinks?
You may be wondering why I recommend using Semrush for the analysis of backlinks and not for free backlink analysis tools.

Semrush is not free and comes with a monthly subscription that most of you can not afford. We can do the same job with Google's webmaster tools, right? In my early career as a blogger I thought so. I've always used free tools because I thought I would save money. I thought I was smart enough not to use high-end tools that charge a monthly fee. Guess how wrong I was.

It was not until I started using high-end tools like Semrush, LongTailPro, Aweber, Bluehost, and other high-end solutions that I saw the difference between revenue and revenue. Selling my website. With premium solutions, I had access to better information and knowledge. I was able to use this information to significantly increase my company's sales.

Without this idea, I could leave my company very well and resume work from 9am to 5pm.

That's why I always rely on high-end tools when analyzing backward links and do not recommend free software or web services

• Premium tools provide more detailed analysis, information and data than the free tools.
• When I have an online business, my goal is to increase sales of thousands, if not millions. I can not do it by just sticking to free tools that provide limited information. The data are new oils, and without accurate, reliable and timely data, I can not fix the critical issues on my site.
• Most free tools are not accurate. They are not well maintained and will not be updated
• Some of them can give you false information and distract you.
• Google's Webmaster Tools (Search Console) is a powerful tool for basic backlink analysis. But that does not tell me much important, which I absolutely must know. For example, Google Search Console does not provide permission rating, competitor data, reference IP, and anchor text distribution.