6 powerful ways to destroy your competition with SEMrush

SEMrush

SEMrush is an indispensable tool in your SEO toolbox if you are serious about increasing organic traffic to your website.

What started as a simple keyword research tool is now the preferred online marketing tool for marketers around the world.

SEMrush is the ultimate SEO tool that helps you understand your competitors better, identify your most important organic keywords and paid keywords, perform backlink analysis and much more.

This article presents 6 ways you can use SEMrush to instantly improve your website's SEO and destroy your competitors.

Note: You need an active SEMrush account to try out the techniques listed in this article. If you don't already have a SEMrush account, you can sign up for a free 14-day SEMrush Pro trial (worth $ 49.97).

6 ways to improve your SEO with SEMrush
1. Identify your competitors
One of the key aspects of SEO is identifying the competitors in your niche. No matter which industry you belong to, you will have many brands from which you can compete and learn.

There is no better tool than SEMrush to map your competitors. The only tool that comes close is Ahrefs. Even with Ahrefs, the data obtained can sometimes be inaccurate. SEMrush gives you the most accurate information about your competitors so you can start working on your strategy right away.

A quick search on "apple.com" in the SEMrush search bar shows the following competitors:

SEMrush gives you the most accurate information about your competitors so you can start working on your strategy right away.

You can now click on one of these competitors to sort the data on each website and improve the organic SEO strategy of your own website.

2. Identify the main content of your competition
With SEMrush, you can also extract the best-placed content from your competitors.

Open the Pages section in SEMrush to report on your competition's top rated content.

This report shows all the pages that your competitor has placed in the top 100 Google search results.

With SEMrush, you can also extract the best-placed content from your competitors. Open the Pages report in SEMrush to report on the top-rated content in your competition.

Click on one of the publications / pages that generate a lot of traffic for your competitors. SEMrush provides an additional estimate of organic search traffic, the cost of that traffic, the total number of keywords for which the content is rated, and additional data on backlinks and paid keywords.

Export the list of keywords to an Excel spreadsheet for manual review and classification. These are all variations of keywords that you should use when creating your own content. Make sure that these keywords are part of your search engine optimization on the page, e.g. B. Title tags, headings, body, alternative text, URL, etc.

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3. Identify your top rated organic keywords
Another feature of SEMrush that is more than useful.

Organic traffic will be one of the main drivers of traffic on your website. This feature allows you to examine the top rated organic keywords for your website and determine how your organic SEO strategy works.

SEMrush - The most important organic keywords

Enter your domain name in the SEMrush search bar, choose an organic survey and review the results. Don't just focus on the keyword list. Pay special attention to the first four columns on the right to determine the performance of each keyword in the SERPs.

• Position
• The volume
• CPC
• Traffic

This shows you how well your website is doing in search engines and whether you should adjust your organic SEO strategy to focus on a different set of keywords.

4. Find new ways to monetize your website
If you are a blogger who generates reasonable traffic to your website for certain topics, you are probably always looking for new ways to monetize your website.

There are several websites that are willing to pay for traffic generated by natural results.

So if you can identify these websites and offer them advertising opportunities on your website, you could earn a few extra dollars. SEMrush makes it incredibly easy.

How to use SEMrush to find new ways to monetize your website:

1. Go to Organic Search -> Competitor and enter your domain

2. Scroll down to the organic competitor table and select one of your competitors.

There are several websites that are willing to pay for traffic generated by natural results. SEMrush makes it incredibly easy.
3.See the "Ad Keywords" column. In this example, choose moz.com because it contains 3.5,000 ad keywords

4. Next, click the "General Keywords" metric next to Moz

5. You will be redirected to a domain vs. domain comparison report. Define the filters to return the keywords you classify organically and your competitors' bids for paid search:

SEMrush function - Domain vs Domain

SEMrush generates this report:

6 incredible ways to use SEMrush to improve your SEO and destroy your competitors

As you can see, the first result is for "SEO tools".

This indicates that Moz is currently in position n. ° 1 In the SERP Backlinko is ready to submit offers for the set to get position n. No. 1 of paid search results.

To take full advantage of this feature, contact some of the companies that offer the terms you set and see if they are interested in showing ads on your website. Negotiate an advertising price and start monetizing organic traffic on your website.

5. See the distribution of your competitors
We already know how SEMrush helps us identify our main competitors. You can go even further by examining the distribution of your competitors.

Why is it important? Because when you run a competition survey at SEMrush, a report is created that contains hundreds, if not thousands, of organic competitors. The amount of data available can be overwhelming. Therefore, it is important to first consider your top five or ten competitors and review their strategies individually.

SEMrush Competitors: 6 Amazing Ways to Use SEMrush to Boost Your SEO and Destroy Your Competitors

The environmental competitor report is filtered by:

• domain
• competition level
• general keywords
• Keywords SE
• SE traffic
• SE transport prices
• Display Keywords

A detailed SEMrush report will give you a better understanding of what your competitors are doing, how they accumulate, and what you can do to improve your SERP ranking.

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6. Find high quality link building opportunities
With SEMrush you can not only check your backlinks, but also the backlinks of your competitors.

Looking for ways to create high quality links using SEMrush link analysis in SEMrush will display the following data:

• Total backlinks
• Don't follow backlinks
• Reference to domains
• TLD distribution (top level distribution)
• TLD authorization (.com, .net, .edu, .gov, etc.)
• Reference areas by country

With this function you get a better understanding of the link profile of your competitors and can highlight new sources from which you can create new backlinks and forwarding access.

Once you've looked at your competitor's link profile, use these link building techniques to create new backlinks for your site.

To you
Now that you know how to use these features in SEMrush, it's time to try the product and see the results for yourself.

If you haven't used SEMrush yet, you can sign up for a 14-day free trial here.