7 things you didn't know about SEMrush Traffic Analytics and Market Explorer

SEMrush Traffic Analytics

Many of you have been using SEMrush Traffic Analytics for some time to see traffic from other websites. Still, many of you ignore the reasons why this tool is considered one of the most powerful in the SEMrush suite. Let us explain ...

SEMrush Traffic Analytics is a highly efficient market intelligence aggregator that converts petabytes of web traffic and visitor behavior data into insightful charts and graphs that help you make informed business decisions.

In addition to the values ​​that SEMrush Traffic Analytics can provide, there is an addition that users of the payment supplement can use exclusively. It is the new Market Explorer tool that allows you to expand your vision of the competitive landscape and open new boundaries. It was added to the Traffic Analytics plug-in, which remained available at the same price.

Next, you'll see 7 things you can learn if you go beyond the general background report in Traffic Analytics, and you'll also discover the hidden benefits of Market Explorer. As a free user, you can first search the entire data range for three sample domains (ebay.com, amazon.com, searchengineland.com).

So first of all.

1 - Market Explorer
If you want to know who your competitors are (in addition to the few you already know), how the market is developing and how your audience is in the market, this is the right tool for you. Need.

Market Explorer offers you understandable market presentation diagrams. From the visualization, you can determine the seasonality and the typical digital marketing channels for the entire industry that you are analyzing.

When looking for new markets, you need to know the best players and key performance criteria first. Market Explorer provides these statistics to help you take the next step and deepen the survey among market participants: demographic data and interests are displayed in the user interface.

Take the opportunity to get Market Explorer in one package with Traffic Analytics for the same price.

In the meantime, there are other reasons to add Traffic Analytics + Market Explorer to your subscription.

2 - main pages
If I could only learn one thing about your competitors, you would probably say conversions. The Top Pages report can help you avoid the following, among other things.

The really mind-blowing functionality of SEMrush Traffic Analytics gives you a list of the most visited pages on a website. These can be payment, test and thank you pages as well as links to the most popular products / services and categories, main blog posts, regional domain versions and PPC target pages.

There are many ideas you can get from Top Pages, and all you have to do is enter a URL in the field.

3 - audience overlay
You may be wondering how much of the target audience you really share with your competitors. There is a SEMrush traffic analysis function with which these estimates can be displayed. The Audience Overlay tab allows you to compare two to five domains and see the percentage of users who visit both (or all).

You can use this data to determine how the target group develops your preferences and what market share you still need to cover. The information you get from overlapping audiences can help you make decisions about media locations, assignments, and business expansions.

4 - Traffic sources in detail
Who doesn't want to know where competitors' traffic comes from? SEMrush can offer you much more than just live, advertised, paid and social sharing. With Google we follow Bing, DuckDuckGo, Yandex and 8 other search engines. The same applies to social networks. The full report on traffic sources can be sorted by social networks, which contain information about each function separately.

Speaking of referral traffic: You can view the most successful current assignments of the target website and (in combination with historical data) the past.

It is even more interesting that you can now compare the traffic sources of many competitors by determining the traffic division of the group and the traffic distribution for each channel individually.

By switching between tabs you can find ideas for media placement and the provision of digital strategies. For example, you can view the key reference locations (i.e., the best performing associations) of the target domain in the present and (in combination with historical data) in the past. Next, consider reaching the same or similar backlink and co-marketing platforms.

5 - Mobile and office traffic
Mobile internet use has become an integral part of everyday life for most people and enables consumers to access almost any website while traveling. In August 2019, mobile devices (excluding tablets) accounted for 51.68% of website visits worldwide. This is why it is so important to see how many people visit a website on their mobile devices.

The use of mobile devices differs from country to country, from branch to branch. To keep you on top of things, we offer you the option of switching between desktop and mobile traffic data not only in the Traffic Overview tab, but also in the Traffic Sources, Geographical Distribution and Sub-tabs. Areas. The change option is only available to paying users of the Traffic Analytics + Market Explorer plug-in.

With this information, you can analyze mobile and desktop traffic at different levels. Below you can see that for this site the United States. UU. Canada is the majority of visitors who navigate the website using mobile devices. In Japan and Brazil, however, more searches are being made on desktop computers. For global e-commerce and retail companies, this data can be invaluable for strategic planning.

6 - Historical data
The digital market is constantly changing, and what applies today may have been very different yesterday. Using historical traffic data, you can draw conclusions about fluctuations in supply and demand and the factors that cause them. You can assess the business status of your competitor or potential partner and much more.

Historical data (since April 2016) is available to paid users of the Traffic Analytics + Market Explorer plug-in in all tool reports. This includes the breakdown by mobile traffic sources in April 2019.

Use historical data to assess the performance of the target company's current and completed digital marketing campaigns.

7 - Analysis of regional behavior
It is almost impossible to understand the regional representation of your competitor or potential partner and evaluate the competition at the destination without thoroughly analyzing visitor behavior.

The full Geo Distribution report includes data on all traffic on the target website, broken down by desktop and mobile, country contribution, and key participations.

You can also sort the Traffic Analytics and Market Explorer reports by geographic region to analyze the details of the local market.