What is Domain Authority and why is it important?

Domain Authority 

Your website has been online for some time. The development phase is over, so you think about the essential aspect of your performance. What does Google think of your content? Are your pages valuable? Why is your website among the competition in the search results?

The Domain Authority Score on your website can help answer these questions and provide valuable information. What exactly is domain authorization and how can you use it to increase the number of visitors to your website?

What is Domain Authority?
Domain Authority (DA) is a rating assigned to your domain based on an algorithm developed by the SEO company Moz. This is a numerical value that is calculated from the ranking of a website in search engine results. The domain authority determination algorithm takes into account link profiles (a list of all backlinks to your website), content quality, SEO best practices, and more. Just like Google and other search engines have to measure various functions of the website back and forth when they receive search results, the DA rating tools also take many factors into account.

But what is a good Domain Authority Score? The domain authority is relative: there is no ideal DA rating. Ultimately, he wants his authority to be superior to that of his competitors. There are so many variations in search results that it is difficult to say that a higher DA leads to better results compared to a competitor. However, this is a good indicator that you are using solid digital marketing techniques and providing high quality content for your industry.

In addition, there are tools for measuring domain authority using various Moz metrics, e.g. B. Ahrefs or SEMRush. In many cases, the DA measured with these tools differs significantly on a scale from 1 to 100 and varies from tool to tool. Measuring DA requires a degree of relativity to the other results of this tool. Google states that it does not recognize or does not recognize the domain authority's rating when publishing search results. The score is just an estimate based on several different factors in your ranking. As is common in the digital marketing industry, Moz recently announced an update of its process. They will post changes to their Domain Authority Score calculations in early March. Changes in the algorithm can affect your score because they can change what Moz thinks is valuable in your field. Although the elements calculated in these scores do not directly correspond to the way in which the search engines rate your pages, it is always useful to know your domain's score.

How do I check the authority of the domain?
How do you find your domain after you understand that domain authority is doing a little better? There are several tools you can use to measure your score and how your score is among your competitors.

Ahrefs
With this effective tool you can get detailed information about the competence assessment for your domain as well as further information about the calculation of your score. With a paid subscription, you can view your DA score and other statistics, such as For example, the number of error-free backlinks and how your organic traffic works. It even shows you how many points your score increased or decreased each day when it was changed.

Moz
Moz, the creator of the DA partition, offers the free Chrome extension MozBar, with which you can measure your domain authorization. Subscribing to a Moz Pro account gives you access to monitoring SEO campaigns as well as tools that can help you increase the total score for domain permissions.

SEMRush
SEMRush is another leading provider of SEO tools for websites and an excellent option for monitoring the authority of your domain. In this way, you can not only track your DA score, but also conduct a competitive survey between you and your competitors.

These are just a few of the key tools you can use. However, you may still be wondering why you should worry about checking the authority of your domain.

Why is my domain authorization important?
If you know your DA value, you can improve the total value of your field in the search engines. A higher DA means that it should be higher in the search results than areas with a lower score. This can be a good reference point for referencing your website and the value of the information available on your website. If you have a lower domain score than your competition, it may be time to look for strategies to increase your score.

How can I increase my domain authority?
Because there are so many factors in calculating your DA, there are a variety of areas to focus on. Here are some of the few most valuable points:

Build solid backlinks
Backlinks are probably one of the most important factors that contribute to the authority of a high domain. We are talking about high quality backlinks here. A quick update of the backlinks and their value can be found in our previous blog post. Backlinks from other websites with high authorities show that you are also a reliable source of valuable content and information. By purchasing a variety of high quality backlinks, you increase your own authority. It also has the opposite effect if you buy backlinks that are not of high quality. It is important to remember that Moz updated its algorithm to invalidate purchased links. In the past, people have tried to sell links from websites that claim to have high domain privileges to websites that want to increase their own domain privileges. However, this will no longer be an advantage. In fact, this can damage a site's domain authority. Getting backlinks from websites that can be classified as spam indicates algorithms that your website can also be spam. It is crucial for the condition of your website to reject false backlinks in the Google Search Console with this tool.

I have useful and valuable content
People use search engines to find information. Therefore, if your website contains valuable content that answers users' questions or provides them with the knowledge they are looking for, their authority is greater. A valuable threshold for the quality of the content is the E.A.T. from Google. (Experience, authority, and reliability), so make sure your content reaches these brands.

Use general SEO best practices
By participating in search engine optimization, the content is more accessible and reliable for search engine algorithms. Your website is more likely to have a higher domain rating and appear higher on the search engine results page (SERP) if the content is more accessible to search engines. If you learn more about SEO best practices and how to implement them, this can be of great benefit not only for the authority of your domain, but also for all traffic on your website.

In general, even if Google doesn't calculate the domain authority of a website, it can provide a meaningful estimate of how important and reliable Google is for the content of your website. If you have a higher score than your competitors, the chances of exceeding them in the SERPs are pretty high. Working on increasing the DA authority of your website can have many positive SEO benefits. Do you still feel confused or overwhelmed? Request a free analysis of the impact of research to see how we can monitor the authority of your domain and help you improve it with a custom SEO strategy for your business.